Pride Flags of Aotearoa
Rainbow (LGBTQI+) Communities and their Pride flags
LGBTQI+ Flags & Symbols
Pride flags are more than just colourful designs — they are meaningful symbols that reflect the rich diversity of our Rainbow communities. Each flag represents a specific identity, experience, or subculture within the LGBTQIA+ spectrum, helping individuals feel seen, respected, and connected. From sexuality and gender identity to cultural and community pride, these flags serve as visual expressions of authenticity, resilience, and unity.
As our understanding of identity continues to evolve, so too does the collection of Pride flags — proudly flying at events, workplaces, and online spaces to promote visibility, education, and acceptance. Pride flags which are used in our LGBTQI+ (Rainbow) communities are usually representative of three key areas of identification:
Sexuality & Attraction
Flags that represent who we’re romantically or sexually drawn to, celebrating diverse sexual orientations within our Rainbow communities.
Gender Identity
These flags reflect how people see and express their gender — beyond the binary, embracing trans, non-binary, agender
Community Tribes & Subcultures
Flags that honour the unique groups, styles, and shared experiences within the LGBTQIA+ community, from bears to leather and beyond.
Flags are as diverse as the individual communities they represent
Explore recognised Pride flags as a starting point for learning and inclusion.
Rainbow Pride flag
Rainbow Pride flag (Traditional), community
The traditional Rainbow Pride flag represents unity, diversity, and the full spectrum of the LGBTQIA+ community — a powerful global symbol of pride and visibility.
Progressive Pride flag
Progressive Pride flag, community
A modern design that adds stripes to honour trans, Black, and Brown communities — a bold symbol of inclusion, progress, and unity within the LGBTQIA+ movement.
Agender, gender
Agender Representation Flag – Gender
The Agender flag represents those who identify as having no gender or a neutral gender identity — a clear symbol of individuality, freedom, and self-definition.
Aromantic, sexuality
Aromantic Pride Flag – Romantic Identity
Represents those with little or no romantic attraction. Affirms the spectrum of romantic orientation. Celebrates valid relationships beyond romance.
Asexual, sexuality
Asexual Pride Flag – Sexual Identity
Represents those with little or no sexual attraction. Validates diverse experiences on the asexual spectrum. Celebrates autonomy, identity, and self-expression.
Bisexual, sexuality
Bisexual Pride Flag – Sexual Identity
Represents attraction to more than one gender. Bridges same-gender and different-gender love proudly. Affirms visibility, diversity, inclusion, pride, and self-expression
Bear Brotherhood, tribe
Bear Brotherhood Flag – Community Tribe
Represents rugged, often hairy gay men worldwide. Celebrates masculinity, body positivity, and strength. Affirms identity, brotherhood, pride, and shared culture.
Leather, Latex, & BDSM Flag; tribes
Leather & BDSM Flag – Community Tribe
Represents leather, latex, kink, and BDSM subcultures. Honours consent, trust, identity, and expression. Affirms pride, resilience, solidarity, and shared values.
Demisexual, sexuality
Demisexual Pride Flag – Sexual Identity
Represents those who experience sexual attraction conditionally. Requires emotional connection before attraction is felt. Affirms boundaries, trust, pride, and valid identity.
Demiromantic, sexuality
Demiromantic Pride Flag – Romantic Identity
The Demiromantic flag represents individuals who experience romantic attraction only after forming a deep emotional connection, affirming trust, uniqueness, and pride in identity.
Gender Fluid, gender
Gender Fluid Pride Flag – Gender Identity
The Gender Fluid flag represents individuals whose gender identity shifts over time or in different contexts, affirming flexibility, expression, and personal truth.
Genderqueer-Flag
Genderqueer Pride Flag – Gender Identity
The Genderqueer flag represents those whose gender identity exists outside the traditional binary, affirming self-definition, nonconformity, and gender diversity.
Gay Men, sexuality
Gay Men’s Pride Flag – Sexual Identity
The Gay Men’s flag represents men who are emotionally and sexually attracted to other men, celebrating love, identity, pride, and community connection.
Lesbian, sexuality
Lesbian Pride Flag – Sexual Identity
The Lesbian flag represents women who are romantically and sexually attracted to other women, celebrating strength, love, identity, and visibility.
Intersex-Flag
Intersex Pride Flag – Gender Identity
Intersex flag represents individuals born with natural variations in sex characteristics, affirming bodily autonomy, visibility, & human diversity.
Non-binary, gender
Non-binary Pride Flag – Gender Identity
The Non-binary flag represents individuals whose gender identity doesn’t fit within the traditional male or female categories, affirming freedom, fluidity, and pride.
Pansexual, sexuality
Pansexual Pride Flag – Sexual Identity
The Pansexual flag represents attraction to people regardless of gender identity, affirming inclusivity, openness, and the full spectrum of human connection.
Polysexual Flag, sexuality
Polysexual Pride Flag – Sexual Identity
The Polysexual flag represents attraction to multiple, but not all, genders — affirming fluidity, diversity, self-expression, individuality, pride, and inclusion.
Transgender, gender
Transgender Pride Flag – Gender Identity
The Transgender flag represents individuals whose gender identity differs from the sex they were assigned at birth — affirming visibility, transition, pride, and self-definition.
Pansexual, sexuality
Straight Ally Pride Flag – Community Support
The Straight Ally flag represents heterosexual and cisgender individuals who actively support LGBTQIA+ rights — affirming solidarity, advocacy, equality, and inclusion.
Our goal
Honouring Identity. Inspiring Understanding
Our Mission
Our mission is to educate, celebrate, and uplift the identities that make up the rich and diverse fabric of Aotearoa’s Rainbow communities. Through the display and explanation of Pride flags, we aim to foster a deeper understanding of gender, sexuality, and individual experience. Each flag represents more than a symbol — it tells a story of visibility, resistance, belonging, and pride.
By providing accessible and respectful information about these flags, we hope to empower individuals to explore and affirm their identity, spark healthy conversations, and support allies in their learning journey. This resource exists to help all people — Rainbow or not — better understand the meaning and beauty behind each flag and the communities they represent.
Our Vision
We envision a future where every person in Aotearoa feels seen, valued, and free to express their authentic self — no matter their sexuality, gender identity, or cultural background. A future where Pride flags are recognised as vital symbols of inclusion, and where communities actively promote understanding, acceptance, and visibility.
Through this Pride Flags page, we aim to create a lasting space for learning, unity, and respect. As language, identity, and culture continue to evolve, we commit to evolving with them — providing a living, growing guide to the ever-expanding spectrum of Rainbow expression. Our vision is rooted in empathy, inclusion, and the belief that education can inspire real change across whānau, schools, workplaces, and beyond.
* Disclaimer: Rainbow Directory have made an effort to compile this list, it is not an exhaustive list of all Pride flags, yet a start to assist you with your educational learning journey and celebration of our Rainbow Communities.
